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Crayola LLC
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Ashley Martins

Liberal Arts Major(s): Spanish
Other Major: Marketing
Minor: International Business, Global and International Studies
Hometown: Bethlehem, Pennsylvania

What was the best part of your experience?

As an International Marketing Intern at Crayola, I got to learn the ins and outs of product marketing in Europe, specifically with the UK, France, Belgium and the Netherlands. My favorite part about my experience at Crayola this summer was getting to collaborate directly with our international team in Benelux to create varied and interesting content on their Crayola Facebook and Instagram accounts that launched this past May. I learned how to set up meetings, communicate, coordinate with peers internationally, and track social media data to create stellar and successful social media posts that are relevant to their specific arts and crafts market. I appreciated seeing our hard work pay off as the number of likes, follows, and comments increased over the summer!

My time at Crayola has given me deeper insights into an industry that my colleagues do not know much about

How did this experience impact you academically?

A few of my classes now are all discussion-oriented, especially my upper level marketing classes. We students and professors share insights regarding trends we see happening throughout multiple industries. By vocalizing our experiences, we are able to make connections between industries we would never have thought to be somewhat similar. These courses' grades depend heavily on students participating with quality information in the class; my time at Crayola has given me deeper insights into an industry that my colleagues do not know much about. I am constantly sharing information with my class, allowing everyone to benefit and learn from my experiences thanks to my internship.

How will this experience impact your career goals?

I aspire to work for a marketing department for an international firm that sells consumer goods that either help to make the world a better place or make people happy. Crayola has taught me that this is the kind of job I am looking forward to pursuing after I graduate this upcoming May. Crayola strives to inspire children to be creatively alive and to have fun in a way that does not use technology per say. I loved seeing how Crayolians are so passionate about their work; it has inspired me to follow in their footsteps. I also enjoyed the international aspect of the internship since it allowed me to gain a better cultural understanding of how other countries conduct their businesses and how to communicate effectively with people over the phone and create the best products possible with people internationally.

For more information on internships for Liberal Arts students, visit our website.
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