Internship: Philadelphia Soul
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Ian McCalister

Major: Economics
Hometown: Philadelphia, PA

How did you learn about this opportunity?

I found out about this internship through a combination of research and networking. I wanted an internship in the sports industry and my dad works with a man who was able to put me in touch with the COO of the Philadelphia Soul.

Tell us a little bit about your experience.

I am a Group Sales intern with the Philadelphia Soul, which is an arena football team in the AFL. My responsibilities include selling group packages to a variety of groups in the Delaware Valley. These clients include non-profit organizations, dance studios, karate studios, youth athletic leagues, businesses, summer camps, churches, etc. I have learned how to use Salesforce CRM to keep up with prospects. After prospecting on my own, I reach out by making phone calls and sending out emails. When a sale is made, I go through the fulfillment process to ensure that they get their tickets. I also assist with game day and other events.

This experience has impacted me academically because I am learning different parts of how a business, more specifically how a sports team, is operated.

How did this experience impact you academically?

This experience has impacted me academically because I am learning different parts of how a business, more specifically how a sports team, is operated. I work as part of a small front office, so while I am working in sales myself, I also am exposed to the daily assignments of our employees who are working in operations, finance, public relations/communications, corporate sponsorship, etc. Being able to work the games has allowed me to learn about box office operations, game day activity, stadium management and fan engagement. I believe that my experience so far is helping me to learn the many skills that it takes in order to not only be successful in sports, but to be successful as a business person. I have developed not only my sales skills, but my communication skills, organizational skills, time management skills and my leadership skills.

What are your career goals and plans?  How did this experience impact them?

My broad career goal involves being able to work in the sports industry. I am interested in many aspects of sports and am not 100% decided on exactly what I'd like to do in the industry. This internship has helped me because it represents my first step into the industry, and sales is a fantastic start. A recent study showed that 56% of sports jobs available are in sales. Being able to sell is perhaps the most attractive skill for a person to have who is trying to enter the sports world. I think having this opportunity to sharpen my sales skills and learn about other aspects of business in a small front office atmosphere is going to be a great help for me in the future when applying for other positions.

Would you recommend this experience to other Liberal Arts students?

Yes, I would. It is a great way to intern and at the same time have the opportunity to sit down and digest everything that you are learning and achieving.

For more information on internships for Liberal Arts students, visit our website.
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